PRESS RELEASE: SIMON COWELL PROTÉGÉ, ALI HUSSAINY, LAUNCHES MEDIA COMPANY ALPHA PLUS ENTERTAINMENT
“Ali was instrumental in bringing innovative ideas across all our marketing campaigns while at Syco. He bridges the gap between creativity and business, and delivers work that speaks to today’s youth culture”
Gabi Mosci, SVP Marketing, Sal&Co
“Ali’s creative expertise was essential across multiple projects at Syco Music. His vision was unique, on point and most importantly always connected with the artists’ fans. It was pleasure to work with Ali and I trust him implicitly. Ali is a creative force to be reckoned with!”
Tyler Brown, Former MD, Syco Music
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Film & TV Producer Ali Hussainy launches media company ALPHA PLUS ENTERTAINMENT promising to be a leader for the TikTok generation. “I started at SONY MUSIC as a teenager honing and developing my craft as a producer, to get this point at 27 launching my own entertainment company is a dream come true.” Hussainy was most recently Creative Executive for Simon Cowell’s joint venture with Sony Music, SYCO ENTERTAINMENT.
Alpha Plus is a multi media company at the intersection of music, fashion, and entertainment. Hussainy promises thought provoking tv formats, films, podcasts and to even launch artists for a generation craving authentic programming. “This is the most educated and socially connected generation in history. They deserve to hear a song that tells their story, watch a film that won’t insult their intelligence because of their age, and to see a relationship that looks like their love played out on a TV show - and that’s what I plan on giving them.”
His insight for connecting with fans comes from being discovered by legendary TV producer Simon Cowell after being introduced to him at age 15 as someone with producer potential. Hussainy would go on to be mentored and become a close collaborator with the media mogul for over a decade first starting out by giving Cowell notes on his mega formats AMERICA’S GOT TALENT, BRITAIN’S GOT TALENT, AND THE X FACTOR UK. “I was a kid and yet he respected and welcomed my opinion on shows that were already number one and launching mega acts. It was a masterclass, I look at him like Walt Disney - I still can’t believe that was my coming of age story.”
While Creative Executive at Sony/Syco - Hussainy was a crucial part of the internal team responsible for scouting and launching Cowell’s boyband follow up to ONE DIRECTION, PRETTYMUCH, with Ali developing the bands successful early visual aesthetic of 90s nostalgia. “When I joined Sony Music at 19, I gladly spent the first year taking notes and getting coffees but it turned into almost a decade of selling films, developing global tv formats, and launching music acts. A dream come true for a kid who grew up on MTV’s Making The Video.”
With various podcasts and web series rolling out over the next few months, Hussainy sees this as his chance to introduce himself to the future Alpha Plus audience. “The next six months are about inviting viewers into the world of Alpha Plus through multiple web series, podcasts, and earning their trust ahead of anything else.” The company launched on April 23rd, 2021 with a stylized short film directed by Hussainy with a cast made up of everyday people who he considers to be alphas. “It’s mainly made up of my closest friends who are all artists in their own right, only two people casted have on camera experience and the rest is all family.”
“I say it in the campaign and I mean it, being an Alpha means not accepting something just because it exists in one way. Especially after 2020, I refuse to accept that we can continue to launch films, tv series, and pop acts that don’t invite everyone to the party. You deserve to see yourself onscreen, whether that’s in a theater or on your iPhone - and I stand by that.”
Alpha Plus Entertainment is based in Los Angeles and founded by Ali Hussainy.