CASE STUDY: MILKMONEY CREATIVE
WE CREATED A VISUAL WORLD FOR AD AGENCY MILKMONEY TO HIGHLIGHT THEIR CELEBRITY CLIENTS
In this blog post, we will explore how Alpha Plus provided full social media oversight to MilkMoney, creating a dynamic online presence that amplified their brand and showcased their exceptional work with celebrity clientele. Through carefully crafted content pillars, including sizzle edits for renowned clients like Jennifer Lopez and Hailey Bieber, engaging case studies on brands like Calvin Klein and Starface skincare, and original video campaigns surrounding cultural events like Coachella, we ensured MilkMoney stood out in the ever-evolving digital landscape.
DYNAMIC SIZZLE EDITS
Being an out-of-home agency to the biggest celebrities and most disruptive brands, MilkMoney was passionate about pushing video online. Alpha Plus created captivating sizzle edits that showcased MilkMoney's collaboration with clients like Kendall Jenner, Savage x Fenty, and BLACKPINK. We built out a dynamic visual identity for MilkMoney sizzles, always consisting of high impact music and elaborate drone footage. These visually stunning sizzle edits demonstrated MilkMoney's ability to deliver impactful out-of-home advertising solutions for celebrity clients that resonate with emerging brands looking for the same results.
PRE AND POST PRODUCTION
MilkMoney's online presence was further amplified through original video campaigns centered around significant cultural events like Coachella. By leveraging the buzz and excitement surrounding these events, we created engaging and shareable content.
Ahead of the festival ALPHA PLUS created a full storyboard and narrative of outlining the journey from Los Angeles to Coachella Valley. In addition to being used for their socials, Milkmoney was able to deliver this footage to its clients such as Kendall Jenner’s 818 Tequila — which used it as the basis for their festival recap gaining over 4 million views.
CASE STUDIES: ILLUSTRATING SUCCESS
We took compelling case studies that highlighted MilkMoney's work with prestigious brands like Calvin Klein and turned them into digestible social media content. By showcasing the full scope of the activation and its data, these case studies have become a main pillar of MilkMoney socials to showcase their effective out-of-home advertising campaigns.
