CASE STUDY: SUPERBLOOM HOUSE SOCIAL LAUNCH
DELVE IN THE JOURNEY OF DESIGNING THE LAUNCH OF SUPERBLOOM HOUSE SOCIALS
“Ali is the creator who has been powering our SuperBloom Instagram this past year as well as collaborating with us on some big cultural busting projects for Amazon and Spotify. Ali is the culture and a true tastemaker. We go where he takes us. It's as simple as that.”
BRIONY McCARTHY, Co-Founder Superbloom House
Backed by Mother Ventures, the investment arm of leading advertising agency Mother, Superbloom House sought the expertise of Alpha Plus to develop an exceptional social media strategy for their company launch. Superbloom works closely with brands like Uber, Amazon and Spotify to create campaigns that reach millions so their social media needed to do the same. Together, we embarked on a creative adventure, working hand-in-hand to manifest Superbloom House's vision through captivating content.
The Power of Content Pillars: To showcase Superbloom House's diverse offerings, we crafted an array of content pillars. Each pillar brought a distinct flavor to the social media landscape, engaging and captivating the target audience. Let's explore some of the highlights:
SUPERHUMANS
Celebrating Influential Icons: Under the SUPERHUMAN pillar, we highlighted pop culture figures who made a significant impact and matched the company ethos. We deconstructed the floral inlay from their logo word mark, and created a frame for the face of their weekly hero. Each hero was hand selected to match the energy and personality of the growing Superbloom brand, and was paired with a corresponding color from their brand library.
CATEGORY IS
CATEGORY IS served as a monthly compass, guiding the audience through the latest trends in art and culture. By curating and sharing culturally relevant content, we established Superbloom House as a trusted source for staying in the loop.
The example to the left was CATEGORY IS: MOD, a curated take on Gen Z’s obsession with all things mod from interior design to fashion and accessories.
The monthly topic was created by Alpha Plus and pitched to Superbloom with a series of images supporting the take.
We created a bespoke cover page with a repetitive hero image, which became the reoccurring cover style each month.
We then paired it hand selected images that reflected the cultural impact that month’s topic was having.
CREATORS IN BLOOM
Through the digital zine titled CREATORS IN BLOOM, we highlighted the creative collaborators of Superbloom House. This unique series showcased the synergy between Superbloom House and talented artists, freelancers, and employees within the SB umbrella by creating an interactive zine using Instagram slides.
The series worked to not only highlight the variety of talent within the company, but to have a shareable item for each creative to share with their audience.
SUPERBLOOM SUPER CUT
SUPER CUT, a series of short video edits, offered a delightful visual experience for the audience. These dynamic videos were created to showcase the recent works of Superbloom House, by having an identifiable format for their followers.